Having a strategic framework to work from is a major component of successful participation with new media. However, finding the time and capable resources for carrying out your visibility plan can be a challenge. Many companies are creating full time positions tied to new media deployment.
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*Remember that social media is a two-way street. Look to see what the "big guys" are doing - especially for those you agree with or are using strategies that resonate with you. Talk about them, and share what you're learning from them.